Bridget Charlton

Career history

I have worked in marketing for the majority of my career, across a range of sectors from product marketing to financial services, and just about everything in between.

I joined Clive Owen LLP in 2017 and now manage a team of two, along with several specialist agencies. I contribute to the firm’s strategic marketing direction, ensuring our brand and communications support long-term growth and business objectives.

Qualifications

MBA with Distinction, Teesside University

BTEC HND in Business & Management

Level 2 NVQ in Mental Health Awareness

Experience and expertise

I have extensive marketing experience covering all aspects of marketing communication and planning. My expertise includes brand strategy, digital marketing, campaign management, stakeholder engagement and event delivery.

I particularly enjoy leading strategic projects such as website development, brand evolution and delivering a sustainability framework for the firm. My approach combines creativity with analytical thinking to deliver results that strengthen brand reputation and business performance.

Professional memberships/directorships

Fellow of the Chartered Institute of Marketing (FCIM)

Chartered Marketer (CMktr)

Career highlights

I’ve been fortunate to work on a wide variety of exciting marketing projects throughout my career. One of my key achievements has been leading our firm’s brand development project, where I managed the creation of a refreshed brand identity and a new website. I have continued to develop the site and enjoyed collaborating with the senior leadership team to build a brand that truly reflects who we are and aligns with our growth ambitions.

I also led the firm Values development project, running firmwide workshops and developing a brand identity to communicate the Values both internally and externally.

While it’s difficult to choose a single highlight, I take great satisfaction in the creativity and variety my role offers, from digital initiatives to event management and strategic planning.

I’m proud to work within a lifelong learning organisation and am a strong advocate for a growth mindset, always seeking opportunities to innovate and improve.

Did you always want to work in marketing.

What drives me in marketing is the blend of creativity, strategy and commercial problem-solving. I love understanding what makes people and businesses tick, then turning those insights into ideas that deliver measurable impact. I’ve always had a curious, analytical streak so if I weren’t a marketer, I’d make a good detective, unpicking patterns and motivations to get to the heart of the story.

Hobbies and interests

I love the great outdoors and spend as much time as I can exploring new places with my husband and our dog in our campervan. I’m an active person who enjoys walking, skiing, fitness, and socialising with friends. Being outdoors keeps me grounded and motivated, both personally and professionally.